![]() Bloomberg also reported Amazon as looking to acquire patents in order to defend against allegations of infringement concerning the use of wireless technology of the phone. Later, in 2012, The Wall Street Journal contended that Amazon was testing a smartphone, with a screen size between four and five inches. Frustration built up over what appeared to Lab126 workers to be extraneous features such as Dynamic Perspective, although they continued to work on the project due to the money being paid to them by Jeff Bezos. ![]() He also "obsessively monitored the product", requiring "even the smallest decisions needed to go by him". NFC for contactless payments, hands-free interactions to allow users to navigate the interface through mid-air gestures and a force-sensitive grip that could respond in different ways to various degrees of physical pressure", most of which ultimately did not end up in the final product. Jeff Bezos reportedly ".envisioned a list of whiz-bang features. According to current and former employees of the company, the project for the Fire Phone started after Apple announced the iPhone 4 in 2010, and was codenamed "Tyto" for a genus of owl. But… Amazon had not definitively rejected the idea of building a phone in the future." Shortly thereafter, some claimed Amazon might purchase WebOS from Hewlett-Packard, using its software and patents to create an Amazon phone. The first mention of a possible phone designed by Amazon appeared August 2010 in the New York Times, with a source within Lab 126 claiming "entering the mobile phone market… seemed out of Amazon's reach. Amazon reportedly started work on the phone in 2010, showing a prototype to AT&T in 2011. The Fire Phone was rumored to be under development for several years prior to its release. Amazon ceased production of the Fire Phone in August 2015 and discontinued sales soon after. Amazon does not release sales figures for any of its devices, but based in part on its quickly declining prices and an announced $170 million write-down, analysts have judged it a commercial failure. Critics praised the Dynamic Perspective, Firefly and, to a lesser extent, the packaged headphones, but derided the build, design, Fire OS version of Android, specifications, and exclusivity to AT&T. Other notable Amazon services on the phone include X-Ray, used for identifying and finding information about media Mayday, the 24-hour customer service tool and Firefly, a tool for automatically recognizing text, sounds, and objects, and offering a way to buy recognized items through Amazon's online store. Notable for its hallmark feature "Dynamic Perspective" using four front-facing cameras and the gyroscope to track the user's movements, the phone's Fire OS adjusts the UI so it gives the impression of depth and 3D. In the United States, it launched as an AT&T exclusive on July 25. It was available for pre-order on the day it was announced. It was announced on June 18, 2014, and marked Amazon's first foray into the smartphone market, following the success of the Kindle Fire. The Fire Phone is a discontinued 3D-enabled smartphone developed by Amazon and manufactured by Foxconn.
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